Download PDF Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Download PDF Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Download PDF Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Review
"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004) "The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004) "Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003) "Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (Communication Arts, May/June 2004)
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From the Back Cover
The designer’s guide to building visionary brand identities Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.
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Product details
Hardcover: 248 pages
Publisher: Wiley; 1 edition (February 4, 2003)
Language: English
ISBN-10: 9780471213260
ISBN-13: 978-0471213260
ASIN: 0471213268
Product Dimensions:
8.4 x 0.9 x 11.2 inches
Shipping Weight: 2.1 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
20 customer reviews
Amazon Best Sellers Rank:
#1,111,485 in Books (See Top 100 in Books)
Quickly and efficiently communicates what it takes to create a visual brand identity.
A+
A few new tips
This book is a visual learners dream come true. Instead of just talking about branding, this book lays it all out for you, and takes you through the journey of several companies on their road to branding stardom.
I've lost count of how many times I've referenced this book! It is clear, concise and a wealth of great information. If you are a designer doing any kind of brand work then buy this book. It has also been a useful resource to my non-designer colleagues with no branding experience.
I was able to get a few great nuggets of information to use in my seminar for salon owners about the keys to a strong logo. There is a lot of information that illustrates successful big business uses of color and font. I think it is more useful to someone who helps others create their brand than for the individual business. Aura Mae, author of Get Some Hairapy - a hairdresser's prescription for happiness.
This could have been a 5star rating. The thing that held me from making it one is the print quality of the book. Honestly, I've got books half this price that are on better paper, and in full color. A book that is printed on two different types of (cheap) paper, and offers only 4 color pages just doesn't impress me. Not at this price. I felt dissapointed for sure.Now, about the title: it could have been a better one. While it states "designing", it is more about "constructing" and "rationalizing". If you want a book that shows you how to design a logo/trademark, this is not it. The value of this book is that it will explain and deconstruct every single aspect about the total brand identity process, and how it can then apply. The later has visual examples - though as mentioned in extremely low quality bw print. But again: these visuals serve only to underscore the process.If you need a book that will explain every process, theory and element of brand identity, click ad to shopping cart. It is an easy read, short and to the point paragraphs for us time (or attention spam) challenged people. It is a must-have and must-know for anyone in advertising, marketing or design, regardless of being creative.If you want a book that depicts and demonstrates how a trademark has been thought of, worked out, presented, fine tuned, etc., this is not it.
This *is* a great book when it comes to showing how to put together a coherent, soup-to-nuts identity program. But the title of the book is misleading - there's very little in this book about actually creating, building or maintaining strong brands per se. This wilfully confuses the logo for the company behind the logo. As Paul Rand once said of his logo for the ABC television network, it wasn't a matter of whether his logo lived up to the network, but whether the network lived up to the logo! The brand process involves a lot of non-graphical thought regarding the spirit or essence of what that organization is all about. "Is that an IBM thing to do?" The brand identity is, at best, only the surface expression: the brand is the idea of the company in its customers' minds. In that sense, creating and maintaining a strong brand is really about having clear direction, consistent policies and actions, and understanding that markets are conversations, not about whether the carpet matches the business cards and the Web site.
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